A marketing manager is an employee within an organization, whose primary task is to manage the marketing resources of a product or business. A marketing manager can be in charge of a single product or brand, or can be a general manager responsible for a broad array of products and services. The marketing manager is the leader of most of the employees in the marketing department. In order to be a successful marketing manager an individual should have some distinct skills and qualities, first of all the marketing manager should be a very effective leader, this is to ensure that they lead the organization into a successful and productive path.
The marketing manager should be very pleasant, the job of marketing allows for numerous people to people communication and interactions among everyone, this means that they will be facing people on a day to day basis, no one wants to work with an unpleasant individual, this makes them less likeable, and this may affect the quality of work produced by both the manager and the employed they are responsible for. The marketing manager should be very creative, they have to find ways to make the company’s product a success, and they should also have a big enough ego to ensure that they are confident enough to be able to sell the company’s product.
A marketing manager usually gets an above average job, this may be due to the fact that their work load is kind of heavy, marketing managers have many duties and responsibilities which include, developing marketing plans, creative services Melbourne and strategies to guide the company in a right path, they ensure that work is completed on schedule and that each employee ion the organization is doing their part to ensure that the business is a success, it is also the marketing managers job to oversee new product introduction to the market place, oversees new product introductions, especially when a company doesn’t have designated product managers.
Marketing managers identify potential markets for their companies. In this field, you accomplish this by determining which customers are most likely to use your products and services. These customer clusters are known as target markets. In addition to those listed tasks the marketing manager is also responsible for pricing strategy development is during this process, the marketing start by studying prices competitors charge for like products or services, they might then conduct surveys to determine price elasticity among consumers. An individual should have the required experiences and qualifications in order for them to assume the role of a marketing manager, this involves going to college and getting the right and most suitable qualifications, this can either be a diploma, a certification or a degree. Each of these certifications lasts for different durations and the cost differs as well.