The banner is one of those trusted marketing tools that has been around for as long as people can remember. They date back to when they were used to announce royalty or a battalion of warriors. Now they are most commonly used to announce sales or the arrival of a new business. It’s not just that the purpose of the banner has changed, show have the designs and the method of display. In this article we’ll look at some of the different types of banners you can choose from as you plan out your new marketing strategy.

The pull up banner. So what do you do if you want to have a banner outside or inside of your business but you don’t have anywhere to hang them? One option is to buy pull up banners, which can be displayed using stands that are often sold with the banner itself. This way you can put them up even if every inch of display space is already taken up. 

Vehicle signage Melbourne. In a parade you’ll see a lot of things, bands, floats and banners. One of the most common parade sights is two people marching with a banner stretched out between them and a crowd following behind them. If you have a popular parade in your city and a message to spread a parade banner is a great way to do it. The main thing to remember with this kind of strategy is that the banner is actually the easy part, the main consideration is figuring out how you are going to get in the parade.

The street banner. If you live in a city you’ve probably noticed banners hanging from places like lampposts. If they are hanging in public space then they are known as street banners and they can be an incredibly powerful marketing tool. The trick here isn’t buying the banner, it’s getting an agreement with the city to hang them up. There are usually plenty of rules and regulations that go along with this option but if you can navigate the bureaucracy you’ll make a big impact on the people of your town or city.

The aerial banner. This is another very unique option, but if you live in a large city you may have seen planes flying through the air with advertisements trailing behind them. It’s definitely not the cheapest option available but if used correctly it can be a powerful option that will set you apart from the competition. The most important consideration is how you are going to get people to see your message, which is why these flights usually take place over major events where lots of people will be out and about.

For all the emphasis on new media you still can’t deny the power of traditional marketing options. With the right advertising banners you can target the people who live and work where you are, where you want to reach. For just a few dollars you can buy a banner that you can hang in front of your business and if you’re willing to spend more the sky’s the limit.

If you’ve just brought into or moved into a community strata management building you may be wondering what area of the lot is your responsibility and what area comes under the responsibility of the body corporate or strata management company. Much of this will depend on what state you have purchased in and they type of scheme that is run in the building or complex, however, many areas of responsibility are the same from state to state. 

The strata management company will look after areas such as the pool, recreational facilities, bbq areas and digital signage Melbourne. They will also look after the maintenance and repair of any gardens or areas that fall into common property. Common property is where things can get confusing. In some complexes, you own the property from the road at the front of your unit through to the fence at the back of your unit; in others, you only own the unit and the land your unit is sitting on. In the situation of a mixed use strata management you may only own the unit and any balconies. However, common property is owned by all of the lot owners – each lot owner had an interest of ownership, but the strata management or body corporate is given the power to deal with common property and act as if they were the owner. 

Depending on the scheme your building is under, and depending on how the buildings are built (separate standing or joined together), the body corporate may also have ruling over things like the gutters, any co-joining walls and stairwells or lifts. As an owner, this could mean your building insurance is covered by the strata management, as are any fixtures in the unit (especially if they are fixed to co-joining walls). It is always a good idea to obtain a copy of the strata management insurance policy so you know what is covered and what isn’t. 

As a new owner of a unit inside the strata plan, there are two really important things you need to do. The first is to obtain building plans so you know exactly where your property is and where common property is. The second is to read the by-laws of the property – this will give you guidelines as to what you can and can’t do (paint the outside of the unit, make changes to the property, park in common property etc). By doing these two simple things, you will know what you can and can’t do and what you will need to get permission for. You will also be able to tell what you need to pay for if something goes wrong, and what costs the strata covers. 

Living in a strata managed unit or building can provide good marketing option, but doing all your research before changing or amending anything in your unit can save you a lot of money and time on sorting out issues in the future.