The banner is one of those trusted marketing tools that has been around for as long as people can remember. They date back to when they were used to announce royalty or a battalion of warriors. Now they are most commonly used to announce sales or the arrival of a new business. It’s not just that the purpose of the banner has changed, show have the designs and the method of display. In this article we’ll look at some of the different types of banners you can choose from as you plan out your new marketing strategy.
The pull up banner. So what do you do if you want to have a banner outside or inside of your business but you don’t have anywhere to hang them? One option is to buy pull up banners, which can be displayed using stands that are often sold with the banner itself. This way you can put them up even if every inch of display space is already taken up.
Vehicle signage Melbourne. In a parade you’ll see a lot of things, bands, floats and banners. One of the most common parade sights is two people marching with a banner stretched out between them and a crowd following behind them. If you have a popular parade in your city and a message to spread a parade banner is a great way to do it. The main thing to remember with this kind of strategy is that the banner is actually the easy part, the main consideration is figuring out how you are going to get in the parade.
The street banner. If you live in a city you’ve probably noticed banners hanging from places like lampposts. If they are hanging in public space then they are known as street banners and they can be an incredibly powerful marketing tool. The trick here isn’t buying the banner, it’s getting an agreement with the city to hang them up. There are usually plenty of rules and regulations that go along with this option but if you can navigate the bureaucracy you’ll make a big impact on the people of your town or city.
The aerial banner. This is another very unique option, but if you live in a large city you may have seen planes flying through the air with advertisements trailing behind them. It’s definitely not the cheapest option available but if used correctly it can be a powerful option that will set you apart from the competition. The most important consideration is how you are going to get people to see your message, which is why these flights usually take place over major events where lots of people will be out and about.
For all the emphasis on new media you still can’t deny the power of traditional marketing options. With the right advertising banners you can target the people who live and work where you are, where you want to reach. For just a few dollars you can buy a banner that you can hang in front of your business and if you’re willing to spend more the sky’s the limit.